Overview

MINI reached out to me to create a campaign for their MINI Cooper SE, a green alternative to classic MINI Cooper. This wasn't an announcement campaign because the car was launched some time ago. Instead the task was to remind about this green alternative to the new generation of customers through digital art and animation.

The main animated artwork had different versions: day and night. 2 additional loops for the official Tik-Tok account were made to spread the message across different audiences.

Integrating a real product into the existing digital world can be tricky. Luckily, the Vollut character is a shapeshifting matter that can adapt to any medium and object.