Samsung is not an ordinary company. And it's products take a special place in our homes. But a good product should not attract too much attention. It should complement, play in harmony with the existing interior. Therefore, we declare this transition from a design in which TV takes center stage to a design where it is part of the overall composition with the help of new Ambient technology.

Thanks to the Agency, I got creative freedom and was responsible for the entire process. The main challenge was to create a stylized but natural interior. A comfortable human environment in which the client's product is integrated. To meet high standards of image quality of Samsung we tested several concepts that eventually led to the creation of an interior in a complimentary warm scheme.